Philosophy.

SMEs are the backbone of economies like Nigeria's.

I've seen it firsthand. My parents built businesses that could have grown faster, employed more people, and created more value—but capital, structure, and operational support were always bottlenecks. These are the same bottlenecks holding thousands of strong, cashflow-ready businesses back.

The Motion Company exists to solve this.

We invest early in real, grounded, cashflow businesses—the type of ventures that move the economy daily but rarely get access to smart capital. We bring funding, operational discipline, financial oversight, and growth systems so the business can scale safely and profitably. In return, we share in the value we help unlock: profit-sharing today, equity tomorrow.

This model works because SMEs don't just need money—they need capable partners who help them think, execute, and stay disciplined. We do that. We protect our capital by helping run the operation well. And as we compound returns from these stable businesses, we diversify into bigger, more ambitious ventures and long-term assets.

Motion is built around one idea:
Help good businesses move—and everyone rises.

— Fortune Ishaku
Founder, The Motion Company

Long-Term Thinking. Motion is not optimizing for quick exits or quarterly returns. We build businesses and hold equity over decades. Compound growth beats fast flips.

Disciplined Capital Allocation. Every naira deployed must be justified by cashflow, strategic value, or portfolio alignment. We don't chase trends. We invest in fundamentals.

Operational Partnership. Motion is not a passive investor. We step inside the business, help run operations, and ensure capital is protected through discipline and oversight.

No Outside Capital. Motion operates entirely on personal liquidity. No LPs, no outside investors, no pressure for premature exits. This keeps incentives aligned and timelines long.

Nigeria's economy is dominated by small and medium enterprises. These businesses generate employment, drive local commerce, and create value—but they're capital-starved and structurally weak.

Traditional finance doesn't serve them well. Banks demand collateral most SMEs don't have. VCs chase tech startups, not food processors or retail operations. The funding gap is massive.

Motion fills that gap. We provide capital to businesses that generate real cashflow today. We don't need billion-naira exits—we need consistent returns and long-term equity appreciation.

As we compound returns from stable SMEs, we reinvest into larger opportunities: property, infrastructure, innovation ventures. The SME layer funds everything else.

Capital is finite. Motion does not operate at full leverage. We maintain cash reserves for opportunities, downturns, and operational flexibility.

Every investment must meet return thresholds. Profit-sharing agreements must generate acceptable yields. Equity positions must offer meaningful upside. If the deal doesn't meet the bar, we pass.

Risk is managed through operational oversight, not just contracts. We don't just write checks—we track cash, monitor inventory, and ensure financial discipline daily.

Losses are inevitable. But we structure deals to minimize downside and protect capital through collateral, cashflow visibility, and operational control where appropriate.